Muji’s Story

#Case Study

Muji’s Story

A minimalistic strategy

Updated: 2023.11.28

2 min read · Advanced

Muji’s Story

무인양품 이야기

Articles

The Journey of MUJI

Videos

Why the Japanese Brand is on the Decline (Muji History)The History of Muji Brand and Stores | How did Muji Become so Successful

Discussion Questions

In your own words, please briefly summarize the article.

여러분의 언어로 교재를 간단히 요약해 주세요.

What part of the reading resonated with you most?

이번 교재에서 가장 공감하는 내용은 무엇인가요?

Have you ever bought something because of its brand? Why or why not?

브랜드 때문에 물건을 구매한 적이 있나요? 왜 그런가요 혹은 왜 그렇지 않나요?

Imagine you started a small business. Would you focus more on advertising or on product design? Why?

여러분이 소규모 비즈니스를 시작했다고 가정해 봅시다. 여러분은 광고에 더 집중하시겠습니까, 아니면 제품 디자인에 더 집중하시겠습니까? 왜 그런가요?

How does Muji's minimalist marketing reflect its overall strategy?

무인양품의 미니멀리즘 마케팅은 전체 전략에 어떻게 반영되어 있나요?

If you had to describe Muji's products in three words, what would they be?

여러분이 무인양품의 제품을 세 단어로 표현한다면, 그것은 무엇일까요?

What's more appealing to you: flashy, colorful designs or simple, minimalistic ones? Why?

여러분에게 더 매력적으로 느껴지는 건 무엇인가요: 화려하고 컬러풀한 디자인과 심플하고 미니멀한 디자인? 그 이유는 무엇인가요?

How do you think Muji's environmentally-conscious approach affects its customers' choices?

환경을 생각하는 무인양품의 접근 방식이 고객들의 선택에 어떤 영향을 미친다고 생각하시나요?

How might the concept of "no-brand" influence the way people view their possessions and shopping habits?

'노브랜드'라는 개념이 사람들의 물건과 쇼핑 습관에 어떤 영향을 미칠 수 있다고 생각하시나요?

Q10

Do you believe that companies should prioritize profits or the environment? Is it possible to strike a balance?

기업이 이윤과 환경 중 어느 것을 우선시해야 한다고 생각하시나요? 균형을 맞추는 것이 가능하다고 생각하시나요?

Q11

If you have a question or questions that you'd like to discuss during your class, please write them down.

궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.

Expressions

recognizable

easy to identify or remember because of previous knowledge or experience

Example

I found his voice recognizable even after all these years.

Example

The landmark was so recognizable that we knew exactly where we were.

be attributed to

regarded as being caused by (someone or something)

Example

The success of the project was attributed to the team's hard work.

Example

The increase in sales can be attributed to the new marketing strategy.

no-frill

simple and plain, without unnecessary extras

Example

The airline offers no-frills flights at affordable prices.

Example

His no-frill approach to cooking focuses on fresh ingredients and basic flavors.

inception

the beginning or start of something

Example

Since its inception, the company has been dedicated to innovation.

Example

The idea for the project was discussed from its very inception.

*This material is designed for the exclusive use of Ringle students on the Ringle platform.

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