How TikTok Changed Music

#Case Study

Shorter tunes, more passionate fans

Updated: 2024.02.06

4 min read · Advanced

How TikTok Changed Music

틱톡이 바꾼 음악 업계

Articles

TikTok has changed music — and the industry is hustling to catch up : NPR

Videos

How TikTok is revolutionizing the music industry | Padmini Simhan | TEDxVCU TikTok's Impact on the Music Industry

Discussion Questions

In your own words, please briefly summarize the article.

여러분의 언어로 교재를 간단히 요약해 주세요.

What part of the reading resonated with you most?

이번 교재에서 가장 공감하는 내용은 무엇인가요?

Do you prefer shorter, more repetitive songs with strong replay value? Why or why not?

재생 가치가 높은 짧고 반복적인 곡을 선호하시나요? 그렇거나 그렇지 않은 이유는 무엇인가요?

Have you ever engaged with an artist on TikTok or felt a stronger connection to their music because of the platform?

틱톡에서 아티스트와 소통하거나 플랫폼 덕분에 그들의 음악과 더 강한 유대감을 느낀 적이 있나요?

How do you think TikTok has influenced the way people discover and engage with music compared to traditional platforms like radio or television?

라디오나 텔레비전과 같은 기존 플랫폼과 비교했을 때 사람들이 음악을 발견하고 참여하는 방식에 틱톡이 어떤 영향을 미쳤다고 생각하나요?

How has TikTok challenged the traditional route of artists being noticed by record labels and promoted through radio or television?

아티스트가 음반사에 의해 주목받고 라디오나 TV를 통해 홍보되는 전통적인 경로에 틱톡이 어떻게 도전장을 내밀었나요?

Considering the various ways fans can interact with artists on TikTok (duets, dances, lip-syncing), how do you think this affects the overall music industry landscape?

듀엣, 댄스, 립싱크 등 팬들이 TikTok에서 아티스트와 소통할 수 있는 다양한 방법을 고려할 때, 이것이 전반적인 음악 산업 환경에 어떤 영향을 미친다고 생각하나요?

Looking ahead, how do you envision the future of music being shaped by social media platforms and emerging technologies?

앞으로 소셜 미디어 플랫폼과 새로운 기술로 인해 형성될 음악의 미래를 어떻게 상상하시나요?

If you have a question or questions that you'd like to discuss during your class, please write them down.

궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.

Expressions

hoopla

exaggerated or sensational activity or fuss; commotion

Example

The grand opening of the new store was accompanied by a lot of hoopla.

Example

Despite all the hoopla surrounding the movie, some critics found it to be disappointing.

sonically

related to sound or the sense of hearing; pertaining to the properties or characteristics of sound

Example

The artist explored sonically rich textures in his avant-garde musical composition.

Example

The engineers are focused on improving the sonically immersive experience of the audio system.

comport

to behave or conduct oneself in a particular way; to accord with or conform to

Example

The diplomat comports himself with grace and tact in diplomatic negotiations.

Example

His behavior comports with the expectations of a professional in his field.

stardom

the status or position of a famous or highly celebrated person; the state of being a star

Example

Her talent and hard work quickly propelled her to stardom in the entertainment industry.

Example

Many dream of achieving stardom, but few are willing to put in the necessary effort.

emergence

the process of becoming visible or coming into existence; the act of emerging

Example

The emergence of new technologies has revolutionized various industries.

Example

The sudden emergence of a rare bird attracted the attention of ornithologists.

merchandise

goods to be bought and sold

Example

The store offers a wide variety of merchandise, from clothing to electronics.

Example

During the holiday season, retailers often discount their merchandise to attract more customers.

*This material is designed for the exclusive use of Ringle students on the Ringle platform.

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