In your own words, please briefly summarize the article.
Q2
Why did you choose this topic for today’s class discussion?
Q3
What did you learn from this article?
Q4
Do you regularly take energy drinks? Have you found them useful?
Q5
Fatigue-relieving drinks like Red Bull have existed in many countries for a long time. In contrast with these other drinks, why was Red Bull able to achieve worldwide success?
Q6
If you had the opportunity to influence Red Bull’s marketing strategy, how would you shape its messages?
Q7
If you had the opportunity to influence Red Bull’s formula and taste, what would you change or keep?
Q8
In the early 2000s, when Red Bull was very successful in the US market, many competitors, including Coca-Cola and Pepsi, entered the energy drink market. Why did these competitors fail to achieve Red Bull’s success, despite having more resources?
Q9
If you have a question or questions that you'd like to discuss during your class, please write them down.
Expressions
reclusive
solitary; private; avoiding company
例文
1
He’s an influential figure but has a reclusive personality.
例文
2
She spent her final, reclusive years in a humble two-story cottage, writing her memoir.
concoction
a mixture
例文
1
I grabbed two bottles of cough syrup for Julian on my way home, and watched him force down the red, thick concoction.
例文
2
It says on the package that it’s a healthy meat alternative, but if you look at the ingredients, you can easily see that it’s a garbage concoction made out of harmful chemicals.
tinker with
to make small modifications to something in order to improve or fix it
例文
1
I’m tinkering with the numbers here. Something must have gone awry–the formula is rendering a negative constant.
例文
2
Dad said he’d become an inventor and has been tinkering with his bike in the garage since then. I have no idea what he’s really up to.
break even
to reach a point in a business venture where it doesn’t lose money, when the profits are equal to the costs
例文
1
My partner started a sardine business last year, which broke even at the operating level this year.
例文
2
Breaking even is not as easy as you might think, especially when the upfront costs are huge.
plaintiff
a person who makes a formal complaint against someone in court
例文
1
The plaintiff, in this case, is up for an uphill battle since they have to prove that the defendant’s fraudulent claims have inflicted financial damage on the plaintiff and that the defendant made these claims with malicious intent.
例文
2
The court upheld the plaintiff’s claim for damage.
stampede
a situation where a group of animals starts running in the same direction
例文
1
The onset of recession led to a stampede of investors pulling out of the market.
例文
2
Last year, there was a nationwide grocery store stampede caused by people trying to stockpile food items.
본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.