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#Retail
James Dyson’s Story
From barrows to hairdryers
Updated: 2022.07.17
5 min read · Intermediate
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James Dyson’s Story
제임스 다이슨의 이야기
Discussion Questions
Q1
In your own words, please briefly summarize the article.
Q2
Why did you choose this topic for today’s class discussion?
Q3
How do you think Dyson differentiated their products from those of their competitors?
Q4
Do you think Dyson products are worth the extra cost?
Q5
Summarize the article. What did you learn?
Q6
Explain what has made Dyson vacuum cleaners successful.
Q7
Do you think it is strategically reasonable for Dyson to try out new ideas and markets? What is your take on its failed plans for an electric vehicle?
Q8
If failure is the mother of success, as the saying goes, to what extent should one endure failure in hopes of progressing?
Q9
Do you think you’d be able to work on the same high-risk project for five years like Mr. Dyson did?
Q10
If you have a question or questions that you'd like to discuss during your class, please write them down.
Expressions
namesake
a person or thing that has the same name as another
例文
1

Coco Chanel is the founder and namesake of the Chanel fashion brand.

例文
2

John F. Kennedy Jr. was the namesake of his father, President John F. Kennedy.

maneuver
to move skillfully or carefully
例文
1

After almost three decades of maneuvering, she has finally risen the ranks to be CEO.

例文
2

Despite its large size, the large truck maneuvered the narrow road with relative ease.

saturate
to cause something to be filled with the greatest amount of quantity; to be filled completely
例文
1

After the recent storm, the soil is saturated with moisture.

例文
2

Sports journalism has become saturated with independent blogs and freelance writers.

embed
fix firmly and deeply in a surrounding area; implanted into something so that it becomes an essential feature of it
例文
1

The tiny glass pieces embed his legs.

例文
2

A danger of "embedding" is that it puts journalists in the wrong place at the wrong time.

본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.
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*本教材は、Ringleを使用して英語を学ぶ学習者向けに設計されています。