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#Case Study
Dunkin’ Evolution
Dropping “DONUTS”
Updated: 2023.09.26
4 min read · Advanced
material_image
Dunkin’ Evolution
던킨의 혁명
Discussion Questions
Q1
In your own words, please briefly summarize the article.
여러분의 언어로 교재를 간단히 요약해 주세요.
Q2
What part of the reading resonated with you most?
이번 교재에서 가장 공감하는 내용은 무엇인가요?
Q3
Have you ever been to Dunkin'? What did you think of it?
던킨에 가보신 적이 있나요? 어땠나요?
Q4
What do you think of Dunkin’'s rebrand?
던킨의 리브랜딩에 대해 어떻게 생각하세요?
Q5
In what ways do you think the food industry must change to adapt to more health-conscious consumers?
건강을 중시하는 소비자들을 위해 식품 업계가 어떤 방식으로 변화해야 한다고 생각하세요?
Q6
Do you think health-conscious consumers stand to have a large impact on the food industry more generally?
건강을 중시하는 소비자들이 식품 산업 전반에 큰 영향을 미칠 것이라고 생각하시나요?
Q7
In what ways do you think rebranding is good for an organization? In what ways can it be detrimental?
리브랜딩이 조직에 어떤 면에서 도움이 될까요? 어떤 면에서 좋지 않을까요?
Q8
In what ways is branding for the food industry uniquely important?
식품 산업에서 브랜딩은 어떤 점에서 특히 중요하다고 생각합니까?
Q9
If you have a question or questions that you'd like to discuss during your class, please write them down.
궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.
Expressions
go toe to toe
compete closely with another
例文
1

This iOS update will allow Apple to go toe to toe with Google’s new Android update.

例文
2

We’ll be able to go toe to toe next week, once I’m recovered from surgery.

health-conscious
concerned about how healthy one's diet and lifestyle are
例文
1

This recipe should be revised to attract more health-conscious customers.

例文
2

Modern consumers tend to be health-conscious.

irrelevant
not related to the given topic
例文
1

Your questions are irrelevant and are of no help for the students.

例文
2

Let’s not talk about irrelevant things right now.

come a long way
to make a great amount of progress
例文
1

Medicine has come a long way in recent years.

例文
2

She has come a long way from her days as a young cook; she is one of the most respected chefs now.

unsuspecting
not aware of danger
例文
1

I strolled down the street, unsuspecting and unaware of what lay ahead.

例文
2

The unsuspecting animals continued forward, right until they hit the trap.

vigilant
watchful and alert, especially to danger or trouble
例文
1

The security guard remained vigilant throughout the night, ensuring the safety of the premises.

例文
2

It's important to be vigilant while crossing the street to avoid accidents.

본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.
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*本教材は、Ringleを使用して英語を学ぶ学習者向けに設計されています。