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#Retail
Amazon Case Study
Its growth to a complete e-commerce company
Updated: 2021.06.11
7 min read · Advanced
Amazon Case Study
아마존 케이스 스터디
Discussion Questions
Q1
In your own words, please briefly summarize the article.
Q2
What has drawn you to this article for today’s class discussion? What about Amazon or e-commerce in general intrigues you?
Q3
What does your online shopping pattern look like? What is your go-to platform to search products to buy or browse and why?
Q4
If drone-delivery service was available, would you be interested in using the service? Wouldn’t the delivery fee be expensive? What about the risk of package loss or damage? What are factors that would make the service more appealing?
Q5
Explain briefly what makes Amazon competitive.
Q6
Where do you see Amazon in three or four years from now? What kind of shopping experience would the platform offer by then?
Q7
If there is an e-commerce platform similar to Amazon in your country or region, how are they similar or different?
Q8
[Follow-up questions to Q6] Have you noticed any differences in their business model, customer service, or user interface that are linked to differences in the culture or consumer preferences?
Q9
In increasing its online and offline presence, what company would be the biggest threat to Amazon and why?
Q10
If you have a question or questions that you'd like to discuss during your class, please write them down.
Expressions
soft spot
a sentimental weakness or vulnerable point
Ví dụ
1

I have a soft spot for puppies.

Ví dụ
2

The hackers attacked a soft spot in the defense system.

edge
a quality or factor that gives superiority to something or someone
Ví dụ
1

The company has an edge over its competitors on the grounds of its product quality.

Ví dụ
2

The chocolate had an edge on flavor.

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