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#Retail
Superfood or Superploy?
A real healthy option or super marketable commodity?
Updated: 2021.09.10
5 min read · Advanced
Superfood or Superploy?
슈퍼푸드의 진실과 허상
Discussion Questions
Q1
In your own words, please briefly summarize the article.
Q2
What comes to mind when you hear the word “superfood?”
Q3
Do you believe that superfoods are healthier than regular food options? Why or why not?
Q4
Have you ever purchased products claiming to be superfoods? Do you frequently see this type of advertisement in your everyday life?
Q5
How important is eating healthy to you? What types of foods do you tend to gravitate towards?
Q6
What factors influence your perception of a healthy diet? (i.e., celebrity endorsement, scientific articles, health magazines, food packaging labels, etc.)
Q7
Why do you think superfoods have skyrocketed in popularity during the past decade? Do you predict their popularity will continue to grow?
Q8
Who do you think benefits the most from the rise of superfoods? (i.e., farmers, businesses, consumers, etc.)
Q9
Do you believe it is right to allow companies to label products as “superfoods?” Why or why not?
Q10
If you have a question or questions that you'd like to discuss during your class, please write them down.
Expressions
fad
a short-lived trend or craze
Ví dụ
1

Skinny jeans became a popular fad during the early 2000s.

Ví dụ
2

Many children desire to be in unrealistic professions when they are young, such as a princess or prince, but this is just a passing fad.

ploy
a strategic plan designed to be cunningly advantageous
Ví dụ
1

Apple is notorious for implementing a ploy called “planned obsolescence,” meaning their electronic devices are set to stop working after a fixed amount of time post-purchase and consumers have to reinvest in new products.

Ví dụ
2

My mom’s ploy for getting me to clean my room is by bribing me with ice cream!

entice
to lure or tempt by offering something appealing
Ví dụ
1

Many companies try to entice consumers by offering sales or discounts.

Ví dụ
2

The idea of potentially ending COVID-19 has enticed many Americans to get vaccinated.

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