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#Case Study
Krispy Kreme Evolution
Case study of an iconic treat
Updated: 2022.12.13
4 min read · Advanced
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Krispy Kreme Evolution
크리스피 크림의 역사
Discussion Questions
Q1
In your own words, please briefly summarize the article.
여러분의 언어로 교재를 간단히 요약해 주세요.
Q2
What is your favorite type of doughnut to eat or bake?
가장 즐겨 먹거나 굽는 도넛은 어떤 종류인가요?
Q3
What did you learn about Krispy Kreme from the article?
기사를 통해 크리스피 크림에 대해 어떤 점을 알게 되었나요?
Q4
What do you think explains the fact that in the early days, most stores were owned and controlled by the founding family?
'초창기에는 대부분의 매장이 창업자 가족이 소유하고 관리했다'는 사실을 어떻게 잘 설명할 수 있을까요?
Q5
What’s your take on the partnership of Krispy Kreme with McDonald’s? Do you think it will work?
크리스피 크림과 맥도날드의 파트너십에 대해 어떻게 생각하시나요? 성공할 것이라고 생각하시나요?
Q6
Explain the popularity and marketing strategy of Krispy Kreme in your country.
여러분의 계신 나라에서 크리스피 크림의 인기와 마케팅 전략에 대해 설명해 보세요.
Q7
Compare and contrast the marketing strategy of Krispy Kreme and Dunkin' Donuts.
크리스피 크림과 던킨 도너츠의 마케팅 전략을 비교하고 대조해 보세요.
Q8
If you have a question or questions that you'd like to discuss during your class, please write them down.
궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.
Expressions
endorse
to declare publicly that one supports or approves something
Ví dụ
1

Mr. Brenden, Chairman of the Shantenawa Corp. put his reputation on the line by endorsing a mayoral candidate.

Ví dụ
2

These shoes are endorsed by a professional basketball player.

reign
to be the best or number one in an area or domain
Ví dụ
1

It is not only in New York that this new trend reigns supreme.

Ví dụ
2

Mint chocolate flavor reigns supreme in Dairy Queen.

proprietary
of, relating to something that is legally owned, produced, marketed, or used under the exclusive legal right of the inventor
Ví dụ
1

By acquiring Softbank, Peach Corp. will be able to take advantage of their top-rated proprietary AI system.

Ví dụ
2

The company made their proprietary software service publicly available for free in order to help individuals with limited resources launch small businesses.

cash-strapped
if a person or organization is cash-strapped, they don’t have enough money
Ví dụ
1

Households are severely cash-strapped as inflation hits a record high of 20%.

Ví dụ
2

The company is cash-strapped and receiving pressures from all sides, including shareholders.

본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.
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