Coupang

#Case Study

Coupang

South Korea’s Amazon

Updated: 2023.03.07

3 min read · Advanced

Coupang

한국의 아마존, 쿠팡

Articles

[Coupang] How did I ever live without Coupang?

Videos

Inside South Korea e-commerce giant Coupang Inside Coupang's AI-Powered Fulfillment Center Why this analyst thinks Coupang is a 'great stock'

Discussion Questions

In your own words, please briefly summarize the article.

여러분의 언어로 교재를 간단히 요약해 주세요.

What part of the reading resonated with you most?

이번 교재에서 가장 공감하는 내용은 무엇인가요?

Have you heard of Coupang.com? Do you use their services?

쿠팡에 대해 들어보셨나요? 쿠팡의 서비스를 이용하시나요?

Do you find it surprising that Coupang made to the CNBC Disruptor 50 list?

쿠팡이 CNBC 디스럽터 50에 선정된 것이 놀랍다고 생각하시나요?

How important is the delivery “speed” to you when choosing an online retailer?

온라인 쇼핑몰을 선택할 때 배송 '속도'를 얼마나 중요하게 생각하시나요?

How does Coupang compare to other major players in the industry, such as Alibaba and Amazon?

쿠팡은 알리바바, 아마존과 같은 업계 주요 업체들과 어떻게 비교하나요?

How could Coupang's expansion into content streaming services, logistics, and other areas impact its competitiveness in the e-commerce market?

쿠팡이 콘텐츠 스트리밍 서비스, 물류 및 기타 영역으로 확장하는 것이 이커머스 시장에서의 경쟁력에 어떤 영향을 미칠 수 있을까요?

Will you invest in Coupang? Why or why not?

쿠팡에 투자하시겠습니까? 왜 그렇나요, 혹은 왜 그렇지 않나요?

If you have a question or questions that you'd like to discuss during your class, please write them down.

궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.

Expressions

pivot

the action or process of turning around to adapt and improve

Ví dụ

After realizing how much more work she would have to put in, this semester has been a pivotal point for her.

Ví dụ

The idea that everyone deserves equal moral value is a pivot from the idea of class that prevailed centuries ago.

exponentially

rising or expanding at a steady and usually rapid rate:

Ví dụ

The problem of data loss is growing exponentially.

Ví dụ

Security threats are growing exponentially year after year.

inject

to introduce something into a situation as a factor

Ví dụ

The new CEO wants to inject fresh ideas and energy into the company to boost growth.

Ví dụ

Apart from injecting more cash, the company couldn’t do much to save the project.

foray

to go into something, sometimes suddenly; become involved

Ví dụ

My first foray into journalism was during my first college semester.

Ví dụ

We made a quick foray into the city for gas before returning to the road.

*This material is designed for the exclusive use of Ringle students on the Ringle platform.

00:00