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#Case Study
Sephora
LVMH portfolio digest
Updated: 2023.03.21
4 min read · Advanced
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Sephora
뷰티공룡 ‘세포라’
Discussion Questions
Q1
In your own words, please briefly summarize the article.
여러분의 언어로 교재를 간단히 요약해 주세요.
Q2
What part of the reading resonated with you most?
이번 교재에서 가장 공감하는 내용은 무엇인가요?
Q3
Have you shopped at Sephora before? If so how was your experience?
세포라에서 쇼핑한 적이 있나요? 어땠나요?
Q4
Were you familiar that Sephora occupied this unique space in the market? What are your thoughts on Sephora’s place?
세포라가 이 독특한 공간을 차지하고 있다는 사실을 알고 계셨나요? 세포라의 공간에 대해 어떻게 생각하시나요?
Q5
Beyond the reasons mentioned in the reading, why do you think Sephora has been successful?
위에서 언급한 이유 외에 세포라가 성공할 수 있었던 이유는 무엇이라고 생각하시나요?
Q6
When it comes to the makeup industry, some say that there’s a “before Sephora” and “after Sephora.” Do you agree with this characterization? Why or why not?
메이크업 업계에 대해 "세포라 이전"과 "세포라 이후"가 있다고 말하는 사람들이 있습니다. 이 표현에 동의하시나요? 동의하는 이유, 혹은 그렇지 않은 이유는 무엇인가요?
Q7
If Sephora no longer remains relevant, who do you think will be the next Sephora? Explain.
세포라가 더 이상 존속하지 않는다면 누가 다음 세포라가 될 것이라고 생각하시나요? 설명해 주세요.
Q8
How do you foresee Sephora changing in the near future?
가까운 미래에 세포라가 어떻게 변화할 것으로 예상하십니까?
Q9
If you have a question or questions that you'd like to discuss during your class, please write them down.
궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.
Expressions
upscale
high-end
Ví dụ
1

The restaurant we chose was fairly upscale, since it was on the company.

Ví dụ
2

Upscale fashion is taking a new turn in the 21st century.

conglomerate
a number of different things put together to form an entity
Ví dụ
1

The group was made up of a conglomerate of different companies.

Ví dụ
2

This ecosystem is a conglomerate of bacteria and microorganisms.

an assortment of
a mix of
Ví dụ
1

I have prepared an assortment of dishes for you to try at this meal.

Ví dụ
2

There’s an assortment of applicants for this role.

eclectic
a diverse mix
Ví dụ
1

The design of furniture was fairly eclectic, and brought to mind my days in private school.

Ví dụ
2

While I appreciate diversity in design choices, the design of this room is a bit too eclectic for my taste.

ingrained
a habit, belief, or attitude that is firmly fixed or established; difficult to change
Ví dụ
1

The importance of money is deeply ingrained into most societies.

Ví dụ
2

She is never late to a meeting; being punctual is ingrained into her work ethic.

본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.
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