TikTok Can Choose Which Videos Go Viral

#Case Study

By heating them up

Updated: 2023.08.15

4 min read · Advanced

TikTok Can Choose Which Videos Go Viral

틱톡의 콘텐츠 인기도 조작

Articles

TikTok confirms that its own employees can decide what goes viral

Videos

WION Dispatch: TikTok's secret 'heating' button can make anyone go viral | Latest English News TikTok’s Secret ‘Heating’ Button Exposed — Employees Can Make Any Video Go Viral | Forbes Bombshell

Discussion Questions

In your own words, please briefly summarize the article.

여러분의 언어로 교재를 간단히 요약해 주세요.

What part of the reading resonated with you most?

이번 교재에서 가장 공감하는 내용은 무엇인가요?

What advantages do companies gain from having their videos go viral on TikTok?

틱톡에서 동영상이 입소문을 타면 기업은 어떤 이점을 얻을 수 있나요?

How does TikTok's promotion of brands differ from other social media platforms? Explain.

틱톡의 브랜드 홍보는 다른 소셜 미디어 플랫폼과 어떻게 다른가요? 설명해주세요.

Is it ethical for TikTok to use the "heating button" to promote certain videos? Why or why not?

틱톡이 특정 동영상을 홍보하기 위해 '히팅 버튼'을 사용하는 것이 윤리적인가요?

What impact do you think the discovery of the "heating button" will have on TikTok's reputation and future prospects?

'히팅 버튼'의 발견이 틱톡의 평판과 향후 전망에 어떤 영향을 미칠 것이라고 생각하나요?

What are the potential consequences for TikTok as a result of their use of the "heating button" to promote certain videos? Will there be marked consequences?

특정 동영상을 홍보하기 위해 '히팅 버튼'을 사용한 결과 틱톡에 어떤 잠재적 결과가 발생할 수 있나요? 눈에 띄는 결과가 있을까요?

Do you believe that companies should focus on creating their own unique content, or should they instead actively seek out viral trends on social media platforms like TikTok?

기업이 고유한 콘텐츠를 제작하는 데 집중해야 한다고 생각하나요, 아니면 틱톡과 같은 소셜 미디어 플랫폼에서 바이럴 트렌드를 적극적으로 찾아야 한다고 생각하나요?

If you have a question or questions that you'd like to discuss during your class, please write them down.

궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.

Expressions

authenticity

the quality of being genuine or true

Ví dụ

The author's use of personal anecdotes added authenticity to her memoir.

Ví dụ

The company's commitment to authenticity was reflected in its use of sustainable materials and fair labor practices.

stealthy

behaving or done in a cautious and surreptitious manner, so as not to be seen or heard

Ví dụ

The spy moved stealthily through the dark alleys.

Ví dụ

The thief made a stealthy entry into the house to avoid being caught.

exposé

a news article or broadcast revealing something that is shocking or scandalous, especially about someone or something previously kept secret

Ví dụ

The investigative journalist's exposé on government corruption led to several high-level resignations.

Ví dụ

The exposé revealed that the popular celebrity chef had been using pre-made ingredients instead of cooking from scratch.

amplify

to make larger or more powerful; increase

Ví dụ

The new legislation will amplify the authority of the agency.

Ví dụ

The public address system was used to amplify the speaker's voice.

taint

contaminate or pollute (something)

Ví dụ

The water supply was tainted with chemicals.

Ví dụ

The athlete's reputation was tainted by accusations of cheating.

*This material is designed for the exclusive use of Ringle students on the Ringle platform.

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