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#Tech
Apple Under Tim Cook
Apple’s massive $2 trillion market cap
Updated: 2020.10.29
14 min read · Intermediate
Apple Under Tim Cook
팀 쿡 하에 있는 애플
Discussion Questions
Q1
In your own words, please briefly summarize the article.
Q2
Why did you choose this topic for today’s class discussion?
Q3
Do you use any Apple products or services? Why or why not?
Q4
Following Steve Jobs’ death, many people expressed great concern for the future of Apple. Why do you think they did? What are the greatest differences between Steve Jobs and Tim Cook?
Q5
Many successors of legendary CEOs experience major failures. What do you think was the driving force behind Cook’s success, at least financially speaking?
Q6
Do you think Apple has revolutionized under Cook’s leadership? What do you think has been his greatest achievement?
Q7
What do you think is the biggest challenge Apple faces under Tim Cook? Do you think Cook’s leadership style is suitable to solve these challenges? Why or why not?
Q8
Which company do you think is and/or will be Apple’s biggest competitor? Why?
Q9
What do you think about the future of Apple under Tim Cook? If you were an investor, would you be willing to invest in Apple as it stands?
Q10
If you have a question or questions that you'd like to discuss during your class, please write them down.
Expressions
to step out of the shadow (of someone)
responsibility to someone or for some activity
例句
1

Dave struggles to step out of the shadow of his older CEO brother.

例句
2

The ghostwriter of that controversial celebrity memoir is finally stepping out of the shadows for her own fifteen minutes of fame.

through and through
in every aspect; thoroughly or completely
例句
1

She’s an academic through and through, which is why she decided to pursue a doctorate.

例句
2

After the typhoon, the streets were wet through and through.

본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.
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*本教材是专爲使用Ringle学习英文的学员设计。