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#Case Study
L’Oréal Buys Aesop
The fan-favorite skincare brand
Updated: 2023.06.06
3 min read · Advanced
material_image
L’Oréal Buys Aesop
로레알이 인수한 또 하나의 브랜드
Discussion Questions
Q1
In your own words, please briefly summarize the article.
여러분의 언어로 교재를 간단히 요약해 주세요.
Q2
What part of the reading resonated with you most?
이번 교재에서 가장 공감하는 내용은 무엇인가요?
Q3
What’s your favorite skincare brand? How does it advertise itself in the cosmetics market?
가장 좋아하는 스킨케어 브랜드는 무엇인가요? 화장품 시장에서 어떻게 광고하고 있나요?
Q4
What are your thoughts on L'Oreal and Aesop independently?
로레알과 이솝을 각각 어떻게 생각하시나요?
Q5
What do you think of L’Oreal’s acquisition of Aesop?
로레알이 이솝을 인수한 것에 대해 어떻게 생각하십니까?
Q6
Do you know of any other cosmetics mergers similar to that of L’Oreal and Aesop?
로레알과 이솝의 합병과 유사한 다른 화장품 회사들의 합병 사례를 알고 있나요?
Q7
What do you believe is most important for success in the cosmetics market?
화장품 시장에서 성공하기 위해 가장 중요한 것은 무엇이라고 생각하십니까?
Q8
In what ways do you think L’Oreal’s acquisition of Aesop will influence the cosmetics market?
로레알의 이솝 인수가 화장품 시장에 어떤 영향을 미칠 것이라고 생각하십니까?
Q9
What do you think is lacking in the cosmetics market? Explain.
화장품 시장에서 부족거나 아쉬운 점은 무엇이라고 생각하십니까? 설명해 주세요.
Q10
If you have a question or questions that you'd like to discuss during your class, please write them down.
궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.
Expressions
footprint
the area occupied by something
例句
1

To expand the company’s footprint into the East Asian market, we’ll have to offer some new flavors.

例句
2

The footprint left by the former factory was enough for us to model a new building.

tap into
to use something in a good way
例句
1

I will tap into my knowledge of South Asian cuisine to create my new South Asian-Mexican fusion.

例句
2

By tapping into her knowledge of Southern voters, she was able to win the election.

ascending
moving upwards, increasing in importance
例句
1

Each day I work at this company I feel that I am ascending.

例句
2

Ascending can feel difficult, especially when so many barriers lay in the way.

unleash
release from a restraint
例句
1

We hope to unleash our newest phone at tomorrow’s ceremony.

例句
2

If you open the amulet, it’ll unleash the evils of the old world.

amass
accumulate; gather
例句
1

Chi has amassed tremendous wealth over the years, but no one knows how he did it.

例句
2

Amassing strong and relevant evidence is the first step to proving our case.

cult
a relatively small group of people having religious beliefs or practices regarded by others as strange or sinister
例句
1

Many political scientists have considered this political movement as a cult, given the fierce support and admiration the followers display for their leader.

例句
2

We’re investigating a web of Poseidon-worshipping cults.

본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.
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*本教材是专爲使用Ringle学习英文的学员设计。