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#Case Study
L’Occitane
En Provence
Updated: 2023.11.07
4 min read · Advanced
material_image
L’Occitane
자연주의 브랜드 록시땅
Discussion Questions
Q1
In your own words, please briefly summarize the article.
여러분의 언어로 교재를 간단히 요약해 주세요.
Q2
What part of the reading resonated with you most?
이번 교재에서 가장 공감하는 내용은 무엇인가요?
Q3
What are your thoughts of L’Occitane as a cosmetic brand?
화장품 브랜드로서 록시땅에 대해 어떻게 생각하시나요?
Q4
Have you used L’Occitane before?
록시땅을 사용해 본 적이 있으신가요?
Q5
What are some other examples of companies that have thrived in East Asia?
동아시아에서 성공한 다른 기업 사례에는 어떤 것이 있나요?
Q6
What do you think is most important for foreign companies to keep in mind when expanding abroad?
외국 기업이 해외로 진출할 때 가장 염두에 두어야 할 점은 무엇이라고 생각하시나요?
Q7
In what ways is the skin care market unique from other industries?
스킨케어 시장은 다른 산업과 어떤 점에서 다를까요?
Q8
How do marketing messages for skin care companies differ in East Asia?
동아시아에서 스킨케어 기업의 마케팅 메시지는 어떻게 다를까요?
Q9
How does social perceptions of beauty influence skin care companies’ approaches?
아름다움에 대한 사회적 인식이 스킨케어 기업의 접근 방식에 어떤 영향을 미칠까요?
Q10
If you have a question or questions that you'd like to discuss during your class, please write them down.
궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.
Expressions
in hindsight
looking back, understanding with context of an event after it happened
例句
1

It was clear that talking to her was a mistake, in hindsight.

例句
2

It’s usually only in hindsight when we realize what we should’ve done.

cater
give what is desired or needed, especially support, food, or sustenance
例句
1

Because boomers are its core customers, Harley caters to them almost exclusively.

例句
2

I do worry some people cater more to the social media crowd than to the reality of the situation.

render
provide something (often help)
例句
1

She likes to render assistance to those in need.

例句
2

Services rendered by the company required compensation, obviously.

in no small part due to
to a great degree because of
例句
1

I was able to graduate college in no small part due to your influence.

例句
2

My professional success is in no small part due to the work you put in five years back.

saturated
thoroughly absorbed or soaked
例句
1

The sponge was saturated with water.

例句
2

The market at present is saturated with people looking for ways to avoid doing housework.

redeeming
compensating for a fault
例句
1

He had no redeeming qualities, well, other than the fact that he was rich.

例句
2

His one redeeming feature was his face, which I found to be shiny and pleasing to the eye.

본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.
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*本教材是专爲使用Ringle学习英文的学员设计。