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#Business
[Long] Influencer Culture
The end of traditional advertising?
Updated: 2025.01.07
7 min read · Advanced
material_image
[Long] Influencer Culture
[긴 지문] 인플루언서 문화
Discussion Questions
Q1
In your own words, please briefly summarize the article.
여러분의 언어로 교재를 간단히 요약해 주세요.
Q2
What part of the reading resonated with you most?
이번 교재에서 가장 공감하는 내용은 무엇인가요?
Q3
What/Who influences you the most when it comes to shopping? Are you more likely to purchase products recommended by influencers?
쇼핑할 때 가장 큰 영향을 미치는 대상/사람은 무엇인가요? 인플루언서가 추천하는 제품을 구매할 가능성이 더 높은가요?
Q4
What is something you purchased recently because of an advertisement? Where did you see the ad?
최근 광고 때문에 구매한 제품은 무엇인가요? 광고를 어디서 보셨나요?
Q5
In a world where anyone can become an influencer, what qualities do you think make someone successful in this role?
누구나 인플루언서가 될 수 있는 세상에서 인플루언서로서 성공하려면 어떤 자질이 필요하다고 생각하시나요?
Q6
If you were guaranteed success, would you want to become a famous influencer one day? Why or why not?
성공이 보장된다면 언젠가 유명한 인플루언서가 되고 싶으신가요? 왜 그런가요?
Q7
Do you believe influencers have a genuine impact on people's opinions and choices, or is it more about entertainment for you?
인플루언서가 사람들의 의견과 선택에 진정한 영향을 미친다고 생각하시나요, 아니면 단순히 오락을 위한 것이라고 생각하시나요?
Q8
If you have a question or questions that you'd like to discuss during your class, please write them down.
궁금한 점이 있거나 수업 중에 얘기해 보고 싶은 질문이 있으면 적어주세요.
Expressions
shell out
to pay or spend money, often reluctantly or unexpectedly
例句
1

I had to shell out a lot of money to repair my car after the accident.

例句
2

They shelled out for front-row tickets to the concert.

knack
a special skill or ability to do something easily or well
例句
1

She has a knack for remembering people's names.

例句
2

He quickly developed a knack for solving complex problems.

endorse
to publicly or officially express support or approval of something
例句
1

The celebrity endorsed the new product in a television commercial.

例句
2

Several politicians endorsed the bill, hoping it would pass through Congress.

discern
to perceive or recognize something, often with difficulty
例句
1

It was hard to discern the truth in such a complex situation.

例句
2

She could barely discern the figures in the fog.

take a toll
to have a negative impact or cause harm over time
例句
1

Working long hours eventually took a toll on his health.

例句
2

The constant stress took a toll on her mental well-being.

with a grain of salt
to view something skeptically or with doubt
例句
1

You should take his advice with a grain of salt, as he tends to exaggerate.

例句
2

When reading online reviews, it’s best to take them with a grain of salt.

obsolete
no longer in use, often because something better has replaced it
例句
1

Many older technologies have become obsolete due to rapid advancements in the field.

例句
2

The floppy disk is now considered an obsolete form of data storage.

cater to
to provide what is needed or desired by a particular group or person
例句
1

This restaurant caters to customers who prefer organic and gluten-free options.

例句
2

The hotel is designed to cater to the needs of business travelers.

intricacy
the quality of being detailed, complex, or having many interconnected parts
例句
1

The intricacy of the machine's design required careful assembly and maintenance.

例句
2

She admired the intricacy of the lace pattern on the dress.

본 교재는 당사 편집진이 제작하는 링글의 자산으로 저작권법에 의해 보호됩니다. 링글 플랫폼 외에서 자료를 활용하시는 경우 당사와 사전 협의가 필요합니다.
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*本教材是專爲使用Ringle學習英文的學員設計。